SodaStream Taps into Global Thirst

SodaStream International, which is headquartered in Israel and is the world's largest manufacturer, distributor, and marketer of Home Carbonation Systems, recently announced that their second quarterrevenue increased to $103 million dollars.

Daniel Birnbaum, the company's Chief Executive Officer, explained that the U.S. market is showing particular strength and he attributes the growth to the company's expanded distribution and increased marketing.

The beauty of the countertop SodaStream products is that they transform basic tap water into a carbonated beverage that can be served plain or flavored according totaste or with one of the company's many soda syrups. The products also bring added valueand convenience toconsumers because consumers don't have to lug soda bottles home, recycle the bottles, or worry about excessive artificial flavorings and additives in their beverages.

Are you a SodaStream fan?

--Melissa A. Trainer

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